Can company culture be shaped?
According to Neuroplasticity the answer is yes.
Here is your weekly dose of “tip-trap-trick-thursday,” insights on how to digitally embed company culture.
Neuroplasticity refers to “the ability of the brain to form and reorganize synaptic connections, especially in response to learning or experience”. In other words, we are able to rewire the brains in order to shift mindsets, thinking and behaviours. Yes, you can teach an old dog new tricks.
Neural networks before training – Neural networks 2 weeks after stimulation – Neural networks 2 months after stimulation
TIP: In the current market dynamics, culture will either make your organisation GREAT or force you into the retrenchment cycle. Average doesn’t exist anymore!
A company where the strategy is at odds with the culture is doomed. We have all heard the famous quote that “culture eats strategy for breakfast”.However, while culture is the most used term in organisations it is the least understood and least implemented. Executives understand the importance as 91% of executives state that culture is just as important as strategy and believe that companies that are not able to leverage culture are ‘doomed for mediocracy’. In order for top teams to meet their goals, aligning the culture to the strategy and consciously creating the culture remains a top team priority. Getting this right will be the difference between paying out bonuses versus retrenching staff.
TRAP: Old ways of shaping culture have yield little results with no signs of any change. More of the old is not a strategy.
Culture and engagement remain a priority for many organisations as these topics are usually 1 or 2 on the HR trends report. The old excuse that culture initiatives can only yield results in a long term will not be tolerated by the current competitive landscape. Companies that are unable to gain a competitive advantage through culture will continue to lose market share. A culture strategy built on surveys, workshops and ambassadors alone will continue to offer little value as a culture strategy for the modern-day workforce. More of the old while expecting new results will not enable the top team strategy.
TRICK: A scientific approach and the ability to leverage technology is needed for organisations to enable their culture strategy.
Neuroplasticity = “journey of experiences”. Technology = ability to create tailored experiences, navigate complexity and provide visibility for benefits tracking
Neuroplasticity tells us that in order to rewire employees i.e. shape culture, we need to create experiences that are continuous, sustained and that reinforce. In other words, we need to create a “journey of experiences” as opposed to once-off interventions. Its hard for any company that speaks about creating a culture of innovation to not utilise technology in its culture efforts. Technology must be seen as the fuel to automate the “journey of experiences”.Future-Fit companies have to embrace both a scientific approach and technology in their culture shaping efforts in order to consciously create a culture that supports the company strategy.
Enjoy the rest of your week!
Founder | Strata Game Changers
P.S. — Look out for next week’s blogpost on the “Missing employee experience”. Here we will show how you can use Employee Revitalization to create your culture journeys.